While it is still an open question as to whether or not Facebook can find a way to monetize its user base, it definitely has its sights on Google. According to TechCrunch, the two are locked in a heated battle for new computer science grads:
Last year, salaries of up to $70,000 were common for the best students. This year, Facebook is said to be offering $92,000, and Google has increased some offers to $95,000 to get their share of graduates. Students with a Masters degree in Computer Science are being offered as much as $130,000 for associate product manager jobs at Google.
Clearly, I chose the wrong field.