Interactive Austin 2009

Yesterday I got to attend the morning sessions at the Interactive Austin conference. I was invited along with some other students at UT to blog and tweet about the conference, the theme of which was using social media tools and organization to improve enterprise profitability.

Because I had to leave early, I only had a chance to see the first two keynotes and one breakout session, but what I saw was interesting (here’s my tweetstream from the conference, via Twitter Search).

The highlight of my visit was Sam Lawrence’s keynote “No More Whip Cream on BS.” Although I don’t have much connection to enterprise business, I really enjoyed Lawrence’s presentation style. He presented a lot of what could have been really dry material quickly and entertainingly. I had my Flip cam with me and took some (shaky) video of the talk. Below is a clip from the first few minutes of his talk. The rest of my videos can be found here.