Monday, December 15, 2008

The Cupertino Effect

From now on I plan to refer to “collaboration” as “Cupertino.”

"The Cupertino Effect" is the technical term for a correct word that is consistently erroneously replaced by spell-checkers. It's named for Microsoft Word 97's habit of changing "co-operation" (a common British spelling) to "Cupertino," yielding such boners as "a 1999 NATO report mentions the 'Organization for Security and Cupertino in Europe'; an EU paper of 2003 talks of 'the scope for Cupertino and joint development of programmes'; a UN report dated January 2005 argues for 'improving the efficiency of international Cupertino'."

When spellcheckers attack: The Cupertino Effect

No comments: